According to the Twitter FAQ, óTwitter is designed to keep in touch with friends and keep in touch, no matter if you are on the sidelines or what you are doing. But it is not only for social purposes, but also has many benefits for your business. By following some simple rules, you can stay “first class” with customers and potential customers.

I haven’t followed Twitter since day one, so I won’t comment on its evolution, but I will guess that as its popularity grows, more and more marketers use it. Things are inevitable:

1. As we understand that we like and dislike it, and when we respond to Twitter’s inevitable abuse, the rules of Twitter etiquette will continue to evolve (does not mean that it sounds negative, but every exciting new opportunity will happen -, people will abuse it eventually).

Twitter is so interesting and contributes to our continuous development of new languages. For example, [Twitter]-twitter updates invade your phone, it is so hard to talk on your phone.

Find followers:

First contact your friends, family, mailing lists, etc. You can add Twitter links to your email signature; add links to your website and blog. Mention your Twitter account in the press release.

Twitter rules.

A basic rule (in your best interest): If you use Twitter as a pure sales tool, you will quickly lose followers. Like all forms of social media, it is about creating conversations and sharing news, not about pushing your sales information down your throat.

Tweets are limited to 140 characters. The reason is that they can be easily sent through the mobile SMS system.

Except for hyperlinks, you cannot embed HTML. (But it is a link without following, so it will not help you to pursue backlinks in your Seo) Reward: Twitter automatically uses TinyURL service to shorten the link.

Don’t you post too many Weibo, or too few. There is no magic number, it varies according to your audience. Some people say that there is no more than one update per hour. Others don’t talk more than once or twice a day. I tend to attend summer camps once or twice a day. If there is breaking news, some days you only need to update it more frequently, not so important. If your tweets are valuable information, people will be more tolerant of frequent updates.

On the other hand, if you are too quiet, there is no way people can follow, so make sure you get balance and Twitter is only enough to make people understand, but not annoying.

Don’t forget that your profile shows the history of all your tweets, so if a new user shows up and finds that you don’t have many tweets, they may decide that you are not worth following. In addition, if your past tweets are not informative or interesting, you will lose some potential followers.

You will find that sometimes you participate in a personal conversation with someone. Try to avoid doing too much. Not everyone will be interested in your personal communication. If you need to do this, please put [symbol] before someone’s name, which means that this message is sent for them.

One thing to remember about personal conversation tweets-some people who follow you may not follow the people you talk to. This means that you can only get half of the conversation. One suggestion is to talk to your tweet, and the audience knows how tight you are. In this way, they can feel more involved in the dialogue.

Trust and Twitter.

With hype in marketing, people are really looking for a company they can trust. You can build trust with potential customers by allowing them to get to know you and provide them with information. Twitter allows you to do this.

A good tip: watch your own tweet history* information is valuable, does it build trust? Do you want to follow yourself?


It may require some trial and error, and you may want to see what other people are tweeting to get a sense of style. But don’t spend too long lurking, take a look, and then jump in.

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